Practice what you preach?, apparently not for Google…
On June 2nd Google launched their new page speed tool which tests your website’s mobile-friendliness & page load speed.
Normally I greet any new tool from Google with open arms, but on this occasion I am a bit apprehensive, for several reasons.
It should make it easier for small business websites to see how their sites rank in terms of page loading speed and provide basic guidelines or industry standards to follow.
Unfortunately this is not the case.
Instead what we get is a hypocritical analysis, where the preachers are not practicing what they preach.
I am all up for improving the speed of which website pages load, there’s nothing worse than looking at your screen waiting for it load, loosing yourself into the abyss of the white screen or the hypnotising loading animation going round and round and round and round…
But, there comes a point at which you have to balance out the level of content to which your customers want and that of which is deemed acceptable by Google.
Now, this is usually a very fine line, of which many a website designer has fret over in the past, trying to balance what the customer wants as to what Google wants. The customer wants ”The whole kit and caboodle” on their website, but Google only wants a select portion of such.
According to Google, less is more (my words) going by their page speed tool.
All very well, except that Google DO NOT FOLLOW their own guidelines, yet subject others to them and may penalise if not followed.
My example is of Googles new Android mobile phone called Pixel.
Since writing this article they have updated the page, and although it is better, it is still shockingly bad according to their own page speed tool.
Just take a look at the results for yourself:-
8 out of 100 for Mobile Speed
11 out of 100 for Desktop Speed
Now Google expect us to all abide by their rules and levels of expectations to qualify for a good page ranking on Google search results, yet they fail to do so and thus destroy their whole argument for wanting to make a better web experience for us all.
Their designers knew what they wanted to show to their audience and demonstrate, it required more than what their silly statistics allowed for. Thereby they just decided to ignore them and created what they wanted the viewer to see, which is what all websites should concentrate on.
And this is why you can’t believe all of what Google says… Googles page speed tool does not take into account many things of which are actually more important than page loading speed.
It must be true, Google are going against what they are proclaiming!
Anyway, you can see what issues a website builder faces, trying to please both customer & Google.
The whole point of this blog post is to draw your attention to the facts that you must put all statistics into proportion with relevant events.
That’s my ranting over for now, I’m off for a cuppa.