I’m sure you have seen the numerous adverts promising the earth…
Whether it’s on TV or plastered all over the internet, they all portray the same misleading message;
Your own website for next to nothing
Currently GoDaddy, Wix, Weebly, Yell & Vistaprint are all pushing their ‘so called’ cheap website offers… I cringe every time I see an advert.
You will have to appreciate the fact that my point of view on these traders is likely to be biased, but I will lay down the facts and let you decide for yourself.
Do they provide websites?
Is the initial cost low?
Will it only cost me £1?
If you believe that then you may as well stop reading now!
The massive influx of DIY Website Builder offers is overwhelming and if all you want is a picture and some text on the internet then by all means go and try them, but don’t expect to be showing up on any web searches.
What you can expect however, especially with Godaddy, is a massive price increase the following year. Don’t just take my word for it, have a look for yourself.
You see, that’s the problem with all these so called ‘cheap websites’. There like those special edition magazines you see advertised on the TV where you buy an edition every month and collect the parts to build or make something.
The first edition is 99p, but the rest of the editions (to make it what your shown and sold under the pretension of) are £5.99 each… and there is 99 further editions to buy before you have the initially advertised product! Before you know it your costs have spiraled out of control and you still only have a basic package and you have to do all the work yourself.
Even if they have a built-in ‘website builder’ and promise ‘drag & drop’ experience, then there are several things you still need to consider.
- Do you have specialist software to create the images you require?
- Do you have a copyright to use those images?
- Do you know how to optimise those images to load quickly?
- Do you have the skills to create professional looking images?
- Do you have the time to obtain and edit these images?
Those are just some of the issues with pictures, and were only just scraping the surface. I could go on and list enough points to have you scrolling for the next 20 minutes but I won’t bore you any further.
If you want a website that is going to benefit you in the long-term, and show up in Google search results, then you need a professional website and not just a cheap and cheerful DIY website builder package otherwise you may as well just throw your hard earned money into the fire now.
You see, websites are more than just pictures and text… so much more.
There is a level of engineering that goes into websites, which most don’t know even exists. The easiest way for me to explain it is to say that Google sees something completely different to you when viewing your own website.
Google is looking for the coding underneath your website, as well as looking for original content. That is how Google determines how worthy your website is to appear in search results (SERPS). Basic DIY websites do not give you this deep level of structure and optimisation, not unless you know how to hard code, and I’m guessing that if your thinking about using a DIY website builder then you do not know how to.
These cheap website builders are a ‘5 minute fix’. There basically giving you a pop’up tent to construct. It will keep the rain off in a short shower, but after a while the flysheet will start letting water through.
Would you build a house on sand, well that’s what using these DIY website builders are like. You construct something which might look all rosey on the outside, but underneath it’s empty with nothing to stand on.
A good example of this are the following two pictures…
What a DIY website looks like to search engines:-
What a Professional website looks like to search engines:-
You see, what a professional website builder does is all the clever stuff that no one ever sees. Just think of it like the plumbing in your house, or the electrical system in your car. You know it’s there, but have no idea of how it works, and I wouldn’t expect anyone to, that’s what I’m here for!
So, it may appear as though a professional website costs more, but in the long run it’s actually cheaper and yields more results.
There you go then, my biased opinion on so called cheap website offers.
Their like cheap diamonds, they are either fake or substandard quality.