Your website appearing on page one of Google’s search results can make all the difference between a profitable business and one heading for the rubbish pile. For most company’s paid advertising , like Google ads, is too expensive on a monthly basis so they rely on the natural organic search engine results developed from there websites by SEO specialists.
Nowadays most business’s depend on people finding your website via search engines, so today will be an anxious day for you if you haven’t already updated your website to be mobile friendly (responsive). The reason being that Google has made changes to the way in which its search engine ranks sites, the outcome for non-responsive sites is that they could plummet down the rankings.
The shake up in the system has been dubbed “mobilegeddon” by the net, it’s designed to favour websites that are optimised for the mobile internet (responsive). Google will show a little caption on the results page stating “mobile-friendly” to viewers searching on mobile devices. The thing is, more people use the internet via devices like mobiles & tablets etc other than a pc or laptop, so this change will effect alot of users. Search Engine Optimisation (SEO) specialists will have there work cutout to try and counteract the effects on non-responsive websites on behalf of their clients.
This subtle evolution of Googles search engine is one of many recently, although none have caused such a stir as this since 2011 when Google released the Panda update to its search engine algorithm which caused website upon website to drop from the first page results to the 6th or 7th page, some disappearing completely into the deeper realms. Infact some companies almost lost their business because of that Panda algorithm change.
Needles to say, Mays-Media Website Designer in Essex now only build responsive websites and can convert old non-responsive websites where required.
Good luck to all and I would advise you to monitor your websites search placements over the next few weeks to make sure you stay visible.
#Update: Mobilegeddon Part 2 continues here